On eBay Now...ANTIQUE 1938 COPPER METAL SHELL "SHARE THE ROAD" COIN TOKEN HEADS & TAILS LOSE For Sale
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ANTIQUE 1938 COPPER METAL SHELL "SHARE THE ROAD" COIN TOKEN HEADS & TAILS LOSE:
$80.00
VINTAGE RARE "SHELL THE ROAD" METAL? TOKEN? .. COIN MAESURES:" 33MM IN DIAMETER, GOOD CONDITION. SEE PHOTOS.1940: Shell Gas Share the Road clubon 1940: Shell Gas Share the Road cI ran across an ad campaign from 1938 to 1940 for a “Share the Road Club” from Shell Gasoline. The gist of the message from this club: “I’m more important than you, so get out of my way!”In 1937, Shell’s gasoline ads were inspired by industrial designer Normal Bel Geddes’ visionary ideas of free flowing traffic on futuristic limited access highways. Geddes’ later designed General Motors’ “Futurama” pavilion for the 1939 World’s Fair.
The reality didn’t match the vision, however, with chaotic traffic jamming streets. In 1938, Shell began a “Share-The-Road Club” to encourage freer flowing traffic. Drivers who signed up for the club at their local Shell station affixed an emblem on their car to “warn the ‘screwdrivers’ and ‘screwjays'” to give way to traffic!
"CHECK MY PHOTOS THEY ARE PART OF MY DESCRIPTION"
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